On Feb. 4, 2018, the United States celebrated its biggest sporting event, the Super Bowl, which was held in the U.S Bank Stadium, Minneapolis, Minn. The Super Bowl’s halftime show has always been star-studded with the most popular stars including both national and international. This year, the lineup was different, as the 52^nd Annual Super Bowl’s promotion ambassador was Wu Yifan (Kris Wu), the first Chinese star to appear on the Super Bowl stage.

For years, the Super Bowl has been the most-watched program in America and has, gradually, become an unofficial national holiday. Almost every state, county, and city prepares differently for the arrival of the Super Bowl. For example, on the day of the game, the Delta State cafeteria hosted dinner with popcorn (which isn’t normally provided) and chocolate cake.

As the first Chinese star to perform on the Super Bowl stage, many people want to know why Wu was chosen. Yang Ruiqi, the general manager of FNL China, explained, “The NFL will continue to grow at a high rate in China as fans continue to seek out new high-quality sports and entertainment experiences. The combination of Wu’s participation and the online broadcast of Tencent sports is bound to present an extraordinary Super Bowl for Chinese audiences.”

To expand the Super Bowl focus group and penetrate the Chinese market more deeply, the choice of a Chinese star is a great idea.

To give a brief introduction to this Chinese star for those who do not know him, Wu was born Nov. 6, 1990 in Guang Zhou, Guang Dong province. He is a film actor and pop singer. He immigrated to Vancouver, Canada, at the age of 10. In 2007, Wu entered South Korea’s SM Entertainment Company through the S.M. Global Audition Canada, where he became an exercise student.

In 2012, as a member of the group EXO, he officially entered the entertainment industry. Later, he left the group and became a solo artist, setting up his own studio and achieving great success. Here are a few of his achievements: On May 19, 2015, he won the best new actor award at the 3^rd London International Film Festival; in October 2016, he served as the global spokesperson for the British Royal Household luxury brand, Burberry; and in April 2017, Forbes released the list of young people under 30, and Wu was named as an actor and singer.

After his performance, many of Chinese social media platforms exploded with articles celebrating Wu’s acknowledgement of his Chinese roots. On the stage of Super Bowl LIVE, Wu Yifan introduced himself: “This is your boy, Kris Wu from China.” After the performance, he greeted everyone in Chinese. His performance informed people about Chinese culture and showcased a Chinese performer to the world.

On Feb. 4, 2018, the United States celebrated its biggest sporting event, the Super Bowl, which was held in the U.S Bank Stadium, Minneapolis, Minn. The Super Bowl’s halftime show has always been star-studded with the most popular stars including both national and international. This year, the lineup was different, as the 52^nd Annual Super Bowl’s promotion ambassador was Wu Yifan (Kris Wu), the first Chinese star to appear on the Super Bowl stage.

For years, the Super Bowl has been the most-watched program in America and has, gradually, become an unofficial national holiday. Almost every state, county, and city prepares differently for the arrival of the Super Bowl. For example, on the day of the game, the Delta State cafeteria hosted dinner with popcorn (which isn’t normally provided) and chocolate cake.

As the first Chinese star to perform on the Super Bowl stage, many people want to know why Wu was chosen. Yang Ruiqi, the general manager of FNL China, explained, “The NFL will continue to grow at a high rate in China as fans continue to seek out new high-quality sports and entertainment experiences. The combination of Wu’s participation and the online broadcast of Tencent sports is bound to present an extraordinary Super Bowl for Chinese audiences.”

To expand the Super Bowl focus group and penetrate the Chinese market more deeply, the choice of a Chinese star is a great idea.

To give a brief introduction to this Chinese star for those who do not know him, Wu was born Nov. 6, 1990 in Guang Zhou, Guang Dong province. He is a film actor and pop singer. He immigrated to Vancouver, Canada, at the age of 10. In 2007, Wu entered South Korea’s SM Entertainment Company through the S.M. Global Audition Canada, where he became an exercise student.

In 2012, as a member of the group EXO, he officially entered the entertainment industry. Later, he left the group and became a solo artist, setting up his own studio and achieving great success. Here are a few of his achievements: On May 19, 2015, he won the best new actor award at the 3^rd London International Film Festival; in October 2016, he served as the global spokesperson for the British Royal Household luxury brand, Burberry; and in April 2017, Forbes released the list of young people under 30, and Wu was named as an actor and singer.

After his performance, many of Chinese social media platforms exploded with articles celebrating Wu’s acknowledgement of his Chinese roots. On the stage of Super Bowl LIVE, Wu Yifan introduced himself: “This is your boy, Kris Wu from China.” After the performance, he greeted everyone in Chinese. His performance informed people about Chinese culture and showcased a Chinese performer to the world.