On February 7 the GRAMMY Museum – Mississippi announced via its social media pages that the fan-favorite exhibit “Taylor Swift: Through the Eras” had been extended until August 31, 2025. The popular exhibit has drawn countless tourists to the GRAMMY Museum since its opening on August 23, 2024. The exhibit, upon closure, will have been a destination in Cleveland for over a year.
“Taylor Swift: Through the Eras” gives fans of the majorly successful pop star (who call themselves “Swifties”) a chance to experience the artist’s career in a unique and exciting way. Swift’s various outfits from over the years are on display in the museum, ranging from costumes from her world tours to red carpet dresses to iconic pieces from her music videos. Viewers can see the intricate details of each of Swift’s outfits up close and read about their design and history. The pieces on display include one of Swift’s BCBG Max Azria dresses, a custom Taylor guitar, Christian Louboutin boots, a Stella McCartney coat, and a Maticevski gown, among many others.

The GRAMMY Museum’s Swift exhibit also allows guests to watch each of her self-directed projects on the big screen, from the Lover era all the way up to her most recent album, The Tortured Poets Department. Fans can gather to watch in silence or dance and sing along to Swift’s hits.
The GRAMMY Museum’s gift shop is filled with Taylor Swift merchandise: shirts, mugs, pens, CDs, and jewelry. Most of the goods sold come directly from Swift’s site, some of which is from her legendary tour, the Eras Tour, while others are from her many albums and re-recordings. It is the one-stop shop for all things Swift in Cleveland.
“Taylor Swift: Through the Eras” landed the GRAMMY Museum a spot on Forbes Magazine’s “Must-See Spots to Visit If You’re Missing Taylor Swift’s The Eras Tour” list in February 2025. The GRAMMY Museum took to social media to celebrate this achievement, saying, “We’re honored to be included among these incredible spots celebrating her legacy.”

The “Taylor Swift: Through the Eras” exhibit at the GRAMMY Museum – Mississippi is a must-see for fans of Swift and music enthusiasts alike. To see more information about the experience or to purchase tickets visit the GRAMMY Museum’s official website.